Nations Building News has a great article on marketing of green homes.
Here is a excerpt:
Included in the mix of possible customers are the true environmentalist, who is sophisticated and will give some thought to the products going into the home and wants to know more about the philosophy and operations of the company; the concerned mother who is worried about poisons in the home; the socially conscious hipster who wants to be seen doing the right thing; the patriot who cares about the bearing on the national interest of such global issues as energy consumption; the self-sufficient survivalist family that home-schools its children; and the technology geek, he said.
Here is a excerpt:
Included in the mix of possible customers are the true environmentalist, who is sophisticated and will give some thought to the products going into the home and wants to know more about the philosophy and operations of the company; the concerned mother who is worried about poisons in the home; the socially conscious hipster who wants to be seen doing the right thing; the patriot who cares about the bearing on the national interest of such global issues as energy consumption; the self-sufficient survivalist family that home-schools its children; and the technology geek, he said.
View the article here.
For more information on building green, contact Howard Fortunato at LandmarkJCM.
Posts
No comments:
Post a Comment